LOGO DESIGN

IDENTITY DESIGN

APPAREL DESIGN

I created this logo for a rebrand of an online cryptocurrency apparel brand that wanted to pivot in a different direction. I knew that I didn't want to go the three-pointed crown route, which their previous logo had taken, since that has been done to death. The idea came as sort of a eureka moment in the brainstorming stage. While researching other symbols of monarchies and royalty, I realized that a monarch crown's top is comprised of coin-esque shapes. From there, the pieces just fell into place.