LOGO DESIGN

IDENTITY DESIGN

PACKAGING DESIGN

230 Dentistry is a dental practice that is open 23 hours a day. The name is based on the classic joke, “What's the best time to go to the dentist? Tooth-Hurty (2:30). ”

This logo went through many iterations for me to nail subtly combining tooth and time without taking the dentist logo routes that have been done to death. I also chose to strike a balance between corners and rounded edges.